Tea Trunk - Matcha
Packaging Design for Health
Tea Trunk is one of India’s finest gourmet tea brands. We worked with the founding team in 2013 to create the brand, the visual vocabulary and the packaging design that still turns heads and attracts fan mail. See it here.
The Tea Trunk brand is rooted in making good tea fun and accessible – leading the charge is Trunky, the lovable brand mascot. When Tea Trunk decided to pioneer Japanese Matcha in India, we knew the playfulness of the Trunky-focused packaging wouldn’t work. Matcha, with a more serious and health-conscious audience, needed a different approach.
In our design for the Matcha packaging, the content takes center stage, while the type and aesthetic treatment are callbacks to the original Tea Trunk aesthetic.