Tea Trunk
Brand & Packaging Design
![0_herounit_teatrunkpackaging.jpg](/static/0d16169eb0b33dbc0e4adc4ffb833585/7b1eb/0_herounit_teatrunkpackaging_02b89638ef.jpg)
Tea Trunk is one of India’s first Tea Brands founded and run by a Tea Sommelier. They work with farmers to create unique blends using only the highest quality ingredients. Their teas ship to more than 15 countries.
While conceptualizing the brand, a cursory look at the “holier-than-thou” tea brands was enough to nudge us into positioning Tea Trunk as a brand that would make gourmet tea accessible and approachable. Most tea brands attempt to create an unnecessary (atleast in our opinion) snobbery around tea. Another challenge was to build a global brand that would work across geographies.
With a fun and accessible positioning, we set about translating this into a visual identity that was playful, flexible and memorable. The elephant mascot in the logo created a visual language that effortlessly extended the brand across the packaging, marketing communication, website and events, driving instant engagement and long-term brand recall for Indian and international audiences.
![1-logo-TT.png](/static/3fc92a0f8054d633f36e88f7c78ddea1/60b34/1_logo_TT_bca6946be7.png)
![3-TinsFlatlay-TT.jpg](/static/e73235a9e21723c3d4c1ad1e75f652a4/81a20/3_Tins_Flatlay_TT_f6b1dde97e.jpg)
![4-Label-Gridv2-TT.jpg](/static/6b62ac427a2060e4c1fe446ed7a8d584/46eae/4_Label_Gridv2_TT_044b9712d7.jpg)
![5-LogoImage-TT.jpg](/static/574d1dbdb4de9f8b678e8a9313fabef3/13969/5_Logo_Image_TT_ce165de0d8.jpg)
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![9-DiwaliTins-TT.jpg](/static/19b3d4b09f7021f6de4719aec0c74927/aa864/9_Diwali_Tins_TT_1183a5f716.jpg)
![10-3TinsStacked-TT.jpg](/static/34c8324961159cf3397bc4181aa07953/81a20/10_3_Tins_Stacked_TT_669c89c7bc.jpg)
![12-TinGridFlat-TT.jpg](/static/a9ee370b4670112a7a07184972e10649/17d9c/12_Tin_Grid_Flat_TT_265cc70808.jpg)
![13-TransparentBG-TT.jpg](/static/7523ed0ab45b4dbc583c6b54cd5c6cc9/17d9c/13_Transparent_BG_TT_4835616e8d.jpg)
![14-BannerCards-TT.jpg](/static/893cf4e8127801c44e890d9b82fabe94/762fc/14_Banner_Cards_TT_549452ecdd.jpg)
![15-photobanner-TT.png](/static/32c4f1819afd04a4cd16d7e754e3910b/7d2d1/15_photobanner_TT_6e0ccb9905.png)
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