Brand Identity + Visual Language
Value Research is one of the most respected financial data and advisory firms in India. Started in 1990 by Dhirendra Kumar, the firm has two business:
1) A B2B business – where Value Research is the source of market data and intelligence for almost every major player in the BFSI sector.
2) A consumer business – where Value Research publishes two well-respected magazines with a cult following among serious investors, publishes books annually and runs a website dedicated to investing.
We worked closely with Value Research over 6 months to understand the business, define and design the brand, create a visual asset library and finally applying the brand across their magazines, collateral and their new 5-storey office in New Delhi.