Unthinkable

Unthinkable is an arm of Daffodil, a mid-sized software services company. It was started as an independent division with the ambition to radically change how custom software is developed. They use a proprietary approach to speed up creation and go to market of software products by more than 2X.

We worked with the founding team at Unthinkable on the nomenclature, visual identity and expressions of the brand over a 3 month period.

The Flag device ties well with the mission-driven approach that inspired Unthinkable and becomes a convenient element across the visual language of the brand – both as a window and as a prop.