Uni
Brand Identity / Fintech
![herounit_uni.png](/static/2789e38f4a1612bba3212378c34a65df/3aef0/herounit_uni_6f99d81dc5.png)
Uni is a fintech brand founded by Nitin Gupta (ex-CEO Ola Financial, PayU) and backed by investors such as Accel and Lightspeed. It has raised a seed-round of $18.5 MN. Uni will build products that reinvent the credit experience for millions of Indians.
Aimed at young users, the brand introduces a new paradigm around credit - simple, transparent and technology-first. Opposite worked closely with the founding team at Uni to create a bold identity and visual language that reflects the optimism and user-focus of the brand.
The identity is anchored by a simple, bold custom-built typemark with a turquoise dot as an exponent. Sophisticated and minimal, the logo is a starting point for a visual language that carries forward the upbeat and optimistic tone of the brand.
The fresh color palette uses a combination of Turquoise and a Sunny Yellow as the primary colors, creating easy recall in a world of blue and maroon financial brands. The design system is simple, built around the use of the brand colors to create a consistent experience across the credit card, app, marketing and more.
![logo_uni.png](/static/cd01b952e1cb5a1255ca203dfe39a817/b2704/logo_uni_dbc4c88973.png)
![VLgrid_uni.png](/static/3ba0140d8072a4cfd9bdffb583e2a625/b215f/V_Lgrid_uni_325c344a79.png)
![cardlayout_uni.png](/static/57b8b5a584f112ea9a758bf5f7198ea1/b2704/cardlayout_uni_b433ca1909.png)
![logocolour_uni.png](/static/703e7368899bc0705d3cc12f43514c6e/b2704/logocolour_uni_2a9d420b7f.png)
![stories1_uni.png](/static/3cd8e63b013d40761215dd1e11a9c1c4/ded8f/stories1_uni_93b3de4f70.png)
![cards_uni.png](/static/a80a62e2a91bc609da649f4d0d1bf5b8/aba3d/cards_uni_525f99b1c0.png)
![layout4_uni.png](/static/fd25dfbb57ef726130d4ca84fb193c25/b2704/layout4_uni_d2845cffdb.png)
![layout1_uni.png](/static/e7c9ecd28ae2e1841b9e75f510d3facf/b2704/layout1_uni_7771a95dfb.png)
![layout3_uni.png](/static/d773e76d8e67b432880db8d3e901c90a/b2704/layout3_uni_3e321d7f7e.png)
![hoarding_uni.jpg](/static/0e45e18a9fc9935f3936f597cb1d9305/17d9c/hoarding_uni_5b4c06bee8.jpg)
![stories2_uni.png](/static/88a6ba6f224c9d475380b996cd517f92/ded8f/stories2_uni_8b47756df1.png)
![webscreens_uni.png](/static/a87d8d97a6db6628ebc777602ff81d7b/80adc/webscreens_uni_2129612ee8.png)