The Lion-Man

Simba is a craft brewery that makes artisanal beers. Over the last two years, we’ve worked with Simba to create the brand, visual language, packaging, merchandise and more.

Over the years, Simba’s Lion-Man mascot has become iconic and well-recognised among beer lovers. For Simba’s launch in Bombay, we decided to build on this. 

The campaign was conceptualised as an ongoing series, leading up to the launch of the brand in Bombay – placing the “Lion-Man” in various spots around the city – On the steps of the Asiatic Library, climbing on to the ubiquitous red city buses, sitting at Marine Drive, walking through the crowded Colaba causeway and riding in a Kaali-Peeli.