Branding for Food Tech
Swiggy is the largest food delivery service in India, with 125,000 restaurants delivering through a fleet of 200,000 riders across 500+ cities. It has over 50 million app downloads and delivers more than 1.5 million orders every day. In 2021, it was valued at over USD 5 Billion.
We approached the Swiggy identity with the aim of creating a simple, bold and memorable symbol that was familiar and immediately recognizable. The map marker has particular relevance to the brand’s delivery-based business. With that as the starting point, we created the “S” monogram that doubles up as the brand’s own custom map marker.
We extended this to a visual language that reinforced the brand and evoked a sophisticated technology vibe through the icon/illustration style, typography and a strong single color palette.
We worked with Swiggy in 2014, when they had raised only a seed round and had service in just a few neighbourhoods of Bangalore. After the rebranding exercise, they have raised more than USD 2.4 Billion in venture funding from investors like Elevation Capital (SAIF), Accel, NVP, DST Global, Goldman Sachs, Mirae and others.