Sugar POP
Brand & Packaging
![0-herounit2580-sugarpop.png](/static/cc0e6f60b3a5443656e7799289838d9c/3aef0/0_herounit2580_sugarpop_2d9de48720.png)
Sugar POP is an affordable color cosmetics line from Sugar. It is aimed at younger, price-conscious users and will largely be sold offline, at multi-brand retail stores.
We had two main expectations from the visual design. One, to stand-out in the highly competitive and cluttered retail environment. Second, to make the product aspirational within its price bracket. And we were working with very tight production budgets – no mono-cartons, single-colour printing etc…
To achieve this, we made two major choices. One, a minimal design approach, focused on the brand and product name – ensuring high visibility. Two, a striking colour palette that would make the products stand out in a sea of black products and create recall.
Sugar POP is already out in the market with 4 categories (Kajal, Lipstick, Compact and Sunscreen) and new products being added every quarter.
![1-logooncolours-sugarpop.png](/static/d292302cdcd088c7aa70231871745006/8d287/1_logooncolours_sugarpop_d5dde517e0.png)
![2-productsflatlay-sugarpop.png](/static/865eb8c922d45c258dd0822a697ec77f/8d287/2_productsflatlay_sugarpop_9a0646233e.png)
![3-compact-sugarpop.png](/static/33bcf6595ae75a625b34c7a89da02cf1/8d287/3_compact_sugarpop_9c09666025.png)
![4-kajal-sugarpop.png](/static/ea56cf6bda42fa9c2f262f0e0ad6fc6d/8d287/4_kajal_sugarpop_5f94469161.png)
![5-sunscreen-sugarpop.png](/static/abdd76e3c161e387698f8b20af78ec33/8d287/5_sunscreen_sugarpop_341405e76d.png)
![6-liquidlipstick-sugarpop.png](/static/aab6012e04cfb9e431cdfad16fae41a9/8d287/6_liquidlipstick_sugarpop_0c401c05bc.png)
![8-ballonimage2-sugarpop.jpg](/static/587ba99367ded1fad1c083ff925f1dbf/13969/8_ballonimage_sugarpop_43de940ec8.jpg)