Simba Wild Guides

This is a product of love. Our love for good beer. Our love for Simba, a brand we’ve built and managed. And most of all, our love for Goa (where Opposite / Beard Design was born), Bombay (where we are) and Delhi (ah, the Chole!)

The Simba Wild Guides were conceptualised as a part of our strategic marketing efforts around the launch of Simba beers in their first three markets.

Our work on the Wild Guide was broad-ranging – conceptualisation, research and editorial structuring, copywriting, illustrations, layouts and production.