Simba Uproar
Design for Music
![0_herounit_simbauproar.png](/static/a12a547632b6ebc51659824cc8aedfc7/3aef0/0_herounit_simbauproar_105cb05153.png)
From inception, Simba has supported artists and their music in all forms – from small gigs to large events, secret performances, concerts and more. In 2019, we created a home for this love for music – Simba Uproar. A Simba owned music property for unique musical experiences from across the world.
Over the years, the beer carton has become a key brand asset for Simba – used in launch campaigns (Lion-man comes to Bombay), events, social media, and other forms. We took this as a starting point to create the identity and the visual language for Simba Uproar.
The bold logo and grungy, raw visual language are used to evoke the feel of a musical gig inside a garage/warehouse space. This brand has been designed at the core to be flexible and variable – each gig, each genre, each artist taking the brand in new directions. The core brand assets – the carton logo and the duct tape graphics were created to be versatile and they work very well with the ever-changing aesthetics and visual treatments of each event.
![1-Logo-SimbaUproar.png](/static/960171150486fda680465e6e1b88ead6/8c64b/1_Logo_Simba_Uproar_e9e834b730.png)
![20-uproarcartons-simba2021.png](/static/35df3f5453c38538afc18e571449c068/b215f/2_Carton_Views_New_Simba_Uproar_a0c9cce2d5.png)
![3-Music_Territory-SimbaUproar.jpg](/static/2675030cef796f97773aba582b112001/e5b8a/3_Music_Territory_Simba_Uproar_1cc04fee3f.jpg)
![5-Stage_2-SimbaUproar.jpg](/static/1f137eea45f7c70678a0567a799dd504/23782/5_Stage_2_Simba_Uproar_0f751e1ebc.jpg)
![9-Lion_Loose-SimbaUproar.jpg](/static/17eb6de7d03bd8b1bb57df4972318a8f/e5b8a/9_Lion_Loose_Simba_Uproar_6096b2b5c1.jpg)
![11-Perfect_Match-SimbaUproar.jpg](/static/7420fc5a562aa9a704678d38c073160c/e5b8a/11_Perfect_Match_Simba_Uproar_9df1ba3136.jpg)
![12-SMGridNew-SimbaUproar.png](/static/65817f00b5168aeecae549469b17e348/84230/12_SM_Grid_New_Simba_Uproar_16d5e95aac.png)
![14-Roaring_Scene-SimbaUproar.jpg](/static/cb17d6dbe2cbbaaa8471ba42bf8e97a1/e5b8a/14_Roaring_Scene_Simba_Uproar_b1e818ec05.jpg)
![16-Music_Scene-SimbaUproar.jpg](/static/42833e7b9da20f55a2b2322961574fd5/e5b8a/16_Music_Scene_Simba_Uproar_fbaf7544c3.jpg)
![18-Tape_Tape_Tape-SimbaUproar.png](/static/23876fa33fd0c50d294d076a44859b48/f0e21/18_Tape_Tape_Tape_Simba_Uproar_1dbc5016eb.png)
![20-Music_Scene-SimbaUproar.jpg](/static/d681ef9284fcdb6d1dd3e7da6ddf56de/e5b8a/20_Music_Scene_Simba_Uproar_a49b82b631.jpg)
![21-AllTapesNew-SimbaUproar.png](/static/175837c383bf4ef2a7ba2fdd257e5470/95c48/21_All_Tapes_New_Simba_Uproar_6204221b6c.png)
![22-CartonStackNew-SimbaUproar.png](/static/0e8e3fb3b7601383ec4be5b6d0a04498/ac262/22_Carton_Stack_New_Simba_Uproar_864e7ff36f.png)