Brand and Packaging / Craft Beer
Simba is one of the first, homegrown, family-run craft beer brands from India. We started working with the founder, Prabhtej Singh Bhatia, when Simba was just an idea. Over the months, we became a part of the Simba family, and Simba became a part of ours. We worked on the Simba Brand from 2015 to 2021 as brand custodians, managing everything including marketing, events, social presence, strategic initiatives, space design etc…
Over this period, we immersed ourselves in the industry, understanding the market and the product landscape deeply. We developed the brand positioning and the launch strategy, as Simba grew from a single market (Goa) to being a pan-India brand with more than Rs.150 crores in revenue and possibly the only profitable new-age beer brand in the country.