Branding Identity + Motion Design
Savage is a health and wellness program for women. It combines nutrition, mental health and exercise content created by experts to empower women to live to their full potential.
Most wellness brands are rooted in fear. The fear of disease. The fear of old age. The fear of being unfit. We imagined Savage as a positive force - full of optimism, grit and ambition. Making the customer powerful instead of vulnerable. Making her a force of nature instead of a patient. Making her Savage.
Our work on Savage included creating the brand name, the logo and visual identity and a motion design system for content.