Sama
Branding for Telecom
![0_herounit_sama.png](/static/1105adc4c1140dbc0d8b76e9854c58d0/3aef0/0_herounit_sama_83f32c150f.png)
Sama is a global telecom company that connects the Middle East with the rest of the world. They partner with and provide connectivity to brands like Skype, At & T, Vodafone, Verizon, British Telecom etc… We worked with Sama to reimagine their brand identity to match their global ambition.
“Sama” is an arabic word that means “Sky”. We took this as a starting point to build a unique and memorable typographic identity that subtly hints at “Sky” and “Horizon”. Our goal was to create a bold, abstract identity rather than a literal representation. So we stayed away from any literal visualization of sky (clouds, sun etc…) and preferred to cleverly use negative space to show horizon.
![2-sama.png](/static/fe9a285c98d4233c37650d5ee7bf85ac/9a17b/2_sama_75290aee24.png)
![3-sama.png](/static/695a071ba478a8ab87c476e513b2d832/9a17b/3_sama_ebd9ee487b.png)
![4-sama.png](/static/5e27beb7d080be19b7169731a707fe6d/9a17b/4_sama_5cdf621d51.png)
![5-sama.png](/static/18401971498cbabf3e4ab5340f4bd257/020eb/5_sama_eebcfcaef0.png)
![6-sama.png](/static/fb9a530ff996ef3d9c1a77a4a922a185/62f51/6_sama_feb2c51136.png)
![7-sama.png](/static/272e2a58b75e922d81a3e5f563304a37/4a468/7_sama_4ed0aafd77.png)
![8-sama.png](/static/16fa2fe384de8d0d49e35d5b5923f328/ffa67/8_sama_cc8b082f06.png)
![9-sama.png](/static/01d3b3f41612ae7b87dbc85884006627/da610/9_sama_2072f97f82.png)
![10-sama.png](/static/e6132ae706f45b324313e3a5bb36775a/9a17b/10_sama_56231d2e6e.png)
![11-sama.png](/static/af2baa5d4d5ff01f3fe1e980b7abf142/85cb2/11_sama_88367fc567.png)
![12-sama.png](/static/0c836eeacbca0ddb123fd4cd47952b34/9a17b/12_sama_2d8443df9b.png)
![14-sama.png](/static/c0025ce6e6d99e5e07cff673aaa7fd4a/9a17b/14_sama_dba3e20ba3.png)
![15-sama.png](/static/714221b792943255f5dd3d237a8cb5fd/9a17b/15_sama_c7061ae10e.png)
![16-sama.png](/static/741283d4bac125f384d8d0a90bd41b61/9a17b/16_sama_3ff284c081.png)
![17-sama.png](/static/626725123348293a14372df7d5efc9b5/9a17b/17_sama_96c8d49de4.png)