Saltborn
Corporate Identity
Brand Strategy, Architecture, Naming and Logo Design for Saltborn - an umbrella corporate brand that houses many other brands we’ve created over the last decade - Simba Beer, ZIGZAG Vodka, Rifle Whisky, August Projects…
The group traces its origins back to pre-partition Punjab, where their forefathers worked in the saltpans. This led us to the name - Saltborn.
The Saltborn logo is a bold typemark with custom rounded features that take inspiration from the naturally rounded corners of dykes in saltpans, used to control the flow of water.
