Paper Boat
Packaging for Beverages
![0_herounit_paperboat.png](/static/83085860ba4772e76b3286b4f8e35f54/3aef0/0_herounit_paperboat_e68f49bc02.png)
We worked with Paper Boat to create a limited edition, festival pack for their line of beloved traditional / nostalgic beverages.
The obvious route would have been to extend the brand’s visual language – which is playful and child-like. But this would come at the cost of making the limited edition pack feel like a bundle of products. We choose to avoid this direction and instead created a subtle new visual language, which doesn’t feel like an extension of the product aesthetic, but at the same time, doesn’t create a visual contradiction between the outer packaging and the product packaging.
The aesthetic is bold, minimal and abstract – this separates it from a typical FMCG festival pack – which usually uses cliched festival graphics, in very literal and realistic styles, or depends on ornaments and swirls to bring a “festive look”.
![1_allconcepts_paperboatbox@2x.gif](/static/5574757cc4600fbb12fb1d58cefc77a7/1_allconcepts_paperboatbox_2x_5b8505034d.gif)
![2_allpatterns_paperboatbox@3x.gif](/static/a1da05f24ca1fbc251c37cf99851b545/2_allpatterns_paperboatbox_3x_9e2ca1a9b7.gif)
![3_mockup3_paperboatbox-v2@3x.png](/static/50a080a633e125a58fde739ebe40f0e0/ecd69/3_mockup3_paperboatbox_v2_3x_bfd41e2302.png)
![4_mockup4_paperboat-v2@3x.png](/static/8c7d6de6d53475cdf0bb8e2930e64b35/b985c/4_mockup4_paperboat_v2_3x_682a764679.png)
![5_mockup5_paperboatbox@3x.png](/static/8bf3a50f2653d52f5681da2cf67af057/2e280/5_mockup5_paperboatbox_3x_054a480f04.png)
![7_mockup7_paperboatbox-v2@3x.png](/static/3a8c638e40b82cd23b0cbec029d5e471/6b13e/7_mockup7_paperboatbox_v2_3x_11bff1fd89.png)