Pa.ni

Pa.ni is a swimwear brand founded with the aim to create beautiful swimsuits for South-Asian body types.

We worked with Pa.ni to design and build an e-commerce experience that was light, easy and let the products have the spotlight.

The visual design is centred around two elements – lush product photography and a minimal use of illustration and typography. This creates an immersive way to experience the product that mimics a fashion magazine.