Otherland
Brand Identity / Hospitality
Otherland was imagined as a counterpoint to boring, uptight hotels that are indistinguishable from each other in architecture, personality, experience or brand. Created for a decidedly younger traveller, Otherland interprets luxury through the lens of an audience for whom travel is about creating memories (or reels!) through layered, eclectic experiences, NOT thread-count and gold trim.
The name and identity for the brand were born out of this understanding. A bold typemark anchors the brand and gives it a symbol - a tiny hexagonal window to experiences that are honest and distinctive to the place. The brand's visual language is designed to frame content rather than overpower it, bringing focus to the distinct personality of each property and location.
Opening across South Asia, starting with Galle, Sri Lanka.
