Brand Identity / Health Insurance
Loop is modernizing healthcare and health benefits for teams. From keeping employees healthy to treating them when they're sick, Loop's team of doctors and insurance partners cover it all.
After successfully validating the business, Loop's leadership team approached us to infuse new energy in the brand with a bold new identity. The new logo mark is sophisticated and minimal, with just a touch of personality. This is supported by a system of colors and graphics that are the foundation of the visual language of the brand.
The blocky shapes used across the brand's communication emerged from how Loop fills the gaps in healthcare and the diversity of health needs. These are paired with an eclectic set of accent colors, anchored by a deep forest green. Bringing a bit of whimsy to the system is the typography set in Token Sans by Phantom Foundry.
Loop was founded in 2018 by Mayank Kale, Shami Raj, Ryan Singh and Amrit Singh. It is backed by Y-combinator, Elevation Capital, Khosla Ventures and General Catalyst.