Kindlife is a new-age platform built by e-commerce veterans, focused on clean-label products. It is designed to nudge buyers away from aggressive consumerism and towards a clean and sustainable way of life that is kinder to the planet.
Opposite worked with the founding team at Kindlife to develop the visual identity of the brand. We introduced Kiki, the brand’s mascot that visually cues the kindness-driven and planet-focused mission of the brand. Kiki is paired with a customised typemark that reflects the whimsical character of the bird and balances it.