Jivi

Healthcare, alongside education and food, is one of the most fundamental human needs. But healthcare is broken for most people - long wait times, expensive diagnostics, confusing advice… the healthcare experience hasn’t stepped into the twenty-first century. 

Jivi is on an ambitious mission to revolutionize and democratize healthcare for a billion Indians, with Artificial Intelligence (AI). Jivi’s MedX AI model has surpassed similar models from Google and OpenAI. 

Jivi uses AI to be the first line of care for users, by suggesting diagnoses and home remedies, recommending further investigations and connecting users to medical services. It will eventually be able to use AI to interpret imaging and test results, and act as a co-pilot to doctors.    

A mission this bold required a carefully thought out brand identity. Opposite made the strategic choice of building Jivi as Health-first AI brand rather than an AI-first health brand. This dictated almost every choice. Jivi was designed to be a warm, “human” brand, full of optimism, aided by technology. 

The team took the cross, a universal symbol for healthcare, and encased it in a rounded triangle with the Jivi typemark, creating a new shorthand for healthcare that is accessible, omnipresent and technology driven. The bold logo is supported by a visual system composed of bright, cheerful colors and soft, custom illustrations that evoke a sense of hope and wellbeing. 

Jivi is founded by Sanjay Reddy (Chairman, Reddy Ventures, Vice-chairman, GVK) and Ankur Jain (ex-CPO, BharatPe). AI Fund, led by Dr Andrew NG, has made a substantial investment in Jivi pre-launch.