Branding for Hospitality
Hostmaker, based in London, was listed by Forbes as one of the “fastest growing British Businesses”. It helps Airbnb hosts provide “hotel-like” experiences to guests by managing everything from their Airbnb listing and design of their homes to housekeeping and guest experience.
We’ve worked with Hostmaker since inception, developing the original brand identity – the Sir P.John mascot – and then helping transform that into a memorable and sticky visual language. We chose to personify the Hostmaker Brand into a pigeon-butler called Sir P. John – a great ambassador for a brand that aims to be synonymous with 5-star hospitality – but with a friendly, home-like feel.
After developing the initial brand, we’ve helped Hostmaker extend it to communication design, campaigns, house manuals and much more, with a consistent and fun visual language, with the Sir P. John character at the center of it.