Branding & Packaging for Food
Happy Ratio is a new kind of food – nutritionally balanced, easy to make and tasty.
Most of the food we consume today doesn’t have the right ratio of macro and micro nutrients that the body needs. So we end up with more of some nutrients and deficient in others. And making even a reasonably healthy and palatable meal requires significant effort in buying fresh ingredients and preparing the meal – something that doesn’t sit very well with the busy lifestyles of today.
Happy Ratio has the perfect balance of nutrients the body needs everyday and is as simple as blending the product with 300 ml water for 30 seconds!
We worked with the founding team to create the Brand Strategy and Positioning, the Brand Name, Identity and Visual Language, and the packaging for the product.
The logo and visual language employ the idea of “ratios” to create a striking and memorable aesthetic that fits perfectly with the positioning “The Future of Food”.