Brand Identity and Visual Language
GreyB is a Singapore-based niche professional services firm that helps inventors and innovators navigate the patents and intellectual property landscape. Their data driven approach brings in multiple disciplines from research and validation to infringement prevention and patent portfolio management.
We worked with GreyB to create a brand identity and visual language that reflect their expertise and agility. The “g” monogram is a versatile starting point for the brand language, which extends to publications, documents, presentations and other forms of collateral.
The simple, sophisticated form lends itself well to visual play as window for images and videos. The geometric aesthetic extends from the logo to iconography and patterns that form the core identity of the brand.