Branding for Transport Technology
Freight Tiger is logistics technology company that works with shippers, transporters, brokers and truck owners to simplify the flow of cargo by road.
We created a bold and striking visual language for Freight Tiger that would represent its pioneering efforts in the industry and speak to each of the varied stakeholders. The primary symbol is made using bold stripes (inspired by markings on roads and the stripes of a tiger). This extends beautifully to form a memorable and evocative visual language, that is sophisticated enough to evoke trust at large shippers and simple enough to be memorable for a truck driver. We build the brand to straddle two worlds, that of high-technology and logistics software on the one hand, and the raw, ruff and tumble of road transport on another.