Brand and Packaging / Alt-meat
Evolved is a plant-based food company that makes ready to cook ingredients for everyday cooking. Founded by health and sustainability advocates, Evolved's mission is to introduce plant based proteins into traditional dishes in Indian Kitchens. Their products are high-protein, low-fat alternatives that mimic the taste and mouthfeel of real meats.
We worked with Evolved to develop its visual identity and the packaging for its first two products, Alt Protein and Alt Chicken. Instead of developing a cutting-edge, science driven aesthetic, we created a Visual Language for Evolved that makes plant-based food feel just like groceries - easy and approachable. This helps make Evolved a part of everyday cooking, rather than an occasional choice.