Brand Identity / Health Insurance
Even is a healthcare membership (much like insurance), redefining the industry dominated by traditional insurance companies. It is modernising health insurance with customer experience at the center. It does this by simplifying the product, offering unlimited doctor consultations, diagnostics and OPD visits, making everything truly cashless and removing most of the irritating fine-print and hassle of filling forms.
Even was founded in June 2020 by Mayank Banerjee, Matilde Giglio and Alessandro Ialongo. It has received seed investment from Khosla Ventures, Founders Fund, Nithin Kamath (Zerodha), Kunal Shah (Cred) and Nikesh Arora (ex-Softbank) among others.
Opposite created the Even logo and a brand identity that positions the brand as a customer-first health brand. The identity centers around the bold, modern symbol of a balloon that references Even's focus on getting their customers healthy and the simplicity of the experience.
Logos for healthcare and insurance brands tend to be very serious in a bid to come across as credible and trustworthy. They also often use medical or financial symbols (cross, shield etc...). We chose to break this mould and create a symbol that focused on the customer experience rather than on the business. Balloons are a common token of "Get well soon" wishes and represent the simplicity of Even's onboarding and claims process.