EDT
Brand & Packaging / Consumer Tech
EDT is a consumer technology brand founded by Naiyya Saggi and Vyasateja Rao. Opposite worked closely with the founding team to create the brand identity, visual system and the packaging design for their first few products.
EDT launched its first product, the Luma Air Fryer, in December 2025 and will follow up with other products in the home and personal care space in 2026. Each product is designed and positioned for users looking to upgrade from mass consumer brands - "better for you" products, designed and engineered to fit into modern lifestyles.
The EDT logo, meant to sit on products inside homes, is understated by design. It is supported by a flexible visual system that signals precision and confidence.
