Dryfix was imagined as a chain of quick service outlets for women, focused on Hair Styling. Unlike traditional salons, Dryfix will not offer a kitchen sink of services. Just blowouts and styling, in a bar-like environment.
We worked with the founding team to define the brand personality and developed a visual identity that would appeal to modern, urban women.
A distinctive typemark forms the core of the identity, supported by a strong visual language that includes custom illustrations and graphic stickers that act as a unique brand device to bring a bit of whimsy and irreverence to everything.
We helped Dryfix apply the brand language to a whole bunch of touch points, including a menu, merchandise, uniforms etc.