Bloom Hotel is an Indian chain of award-winning hotels, designed & operated by world-class professionals. They’ve built a strong presence in India across top locations including Bengaluru, Delhi, Goa, Ahmedabad, Udaipur and more.
Bloom’s pricing puts it in the low-cost / budget category – but if you saw one of their hotels, you’d find it difficult to believe. As a “design-first” company, they obsess over the customer experience – from the rounded edges on all their walls to custom-designed cloud beds. They approached us to bring the user experiences on their website at par with the guest experience at their hotels.
We worked with Bloom over a four-month engagement to completely build their Website and Booking Experience from scratch.
Inspired by the hotel and design of each Bloom property, thoroughly designed – right from the facade, to the room and facilities. We extended the visual, design style and the use of their brand colour to the website.
The chances of guests dropping-off are high during the initial booking process. Keeping this in mind, we’ve structured the entire booking experience around giving guests the information they require, without any distractions – as one seamless experience from start to end.
From showcasing Bloom properties to highlighting features, nearby attractions and more, guests have key information available as a collection of small snippets before even getting to the details page.