Brand and Packaging for Wellness
Is it a dessert? Is it a nutritional supplement? It is both! Benefic delivers targeted nutrients in layers of delicious nougat and chocolate. No more swallowing pills!
Opposite worked closely with Benefic's Founder, Dr. Yashawant Kumar, to develop the brand name, visual identity and the product packaging.
Our approach strikes a balance between the gravitas of a nutraceutical brand and the playfulness of a chocolate brand. The visual device of color bands references the layers of Active Ingredients, Nougat and Chocolate, and also becomes a key element of the brand's visual system across the packaging and communication.