Brand Identity + Visual Language
Auro is a digital fitness company that is changing the way people train. Through an intelligent platform, Auro provides access to hundreds of fitness classes in categories such as Running, Strength-training, Yoga, Cross-training, Spinning and Meditation. The carefully designed audio classes are taught by experts from around the world and remove the need to clumsily watch your phone while training.
Our engagement with Auro resulted in a new Brand Identity and Visual Language that would unify its app, website and marketing initiatives. We created a simple visual device that cues upward motion, stability and strength, paired with a bold visual language and expressive illustration.