Traditional travel has focused too much on “all-in” packages that include everything from transport and stay to sightseeing. Unfortunately, this creates a “one size fits all” experience, leaving out niche local activities and micro-experiences.
Sair unbundles travel and focuses on making each journey authentic, personalised and informed by local culture. It is a platform for discovering and booking activities that offer a truly local experience.
We worked with the team at Sair to position the brand as a springboard for creating stories. This was based on the insight that younger travellers are more excited about bringing back travel stories than souvenirs. “Book Stories” beautifully combines the functional nature of the brand with the emotive goal of “bringing back stories”.
The brand identity and visual language for Sair interpret the positioning with the idea of “the many worlds”. A collection of worlds to experience and explore.