Brand and Packaging Design
Bon-fiction is a tree-to-bar chocolatier, founded by Akhil and Prathina Grandhi. Their cacao beans come from their own (and neighbouring) farms, grown sustainably around the river Godavari. Made using traditional chocolate-making processes, the bars are worth writing stories about!
Opposite worked with the founders to create the Brand Name, the Product Nomenclature, the Brand Identity and Packaging Design. And of course, testing and reviewing several iterations of the chocolate bars!
Our approach was to create a brand that was rooted, but modern and eclectic. Comfortable in the chocolate aisle, but not familiar. Packaging that reflected the craft, but wasn't stuffy and boring. The logo is a custom-lettered typemark that reflects the craftsmanship and finesse that is integral to making good chocolate-making. Each product is named to evoke the title of a book, while cleverly referring to the key ingredients. The packaging design uses simple layouts, paired with beautiful typeface choices and custom illustrations to bring just the right balance of whimsy and tradition to the brand.