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And serious about good coffee. It is a brand for the morning’s first cup. And the fifth cup working on the last slides of your pitch. It is a brand about crafting the perfect cup from the finest beans. And it is about the convenience of 15-minute delivery. From this dichotomy emerged the symbol of the brand – the layered cross – which also forms the container for the name and descriptors.</p><p>&nbsp;</p><p>The layering of two bands to form the logo allows for great flexibility – in creating varying logotypes and playing with the logo by changing the contents of one of the bands. 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